our services  
   
 

At AOC, we have the expert staff and latest technology to implement your research projects. Our continually updated, comprehensive database offers access to thousands of diverse consumers as well as business and medical professionals in the Charlotte metropolitan area. Ongoing registration campaigns average hundreds of new respondents per month, so you can count on fresh participants for every project.

We specialize in the recruiting and implementation of focus groups, in-depth interviews, ethnographies, taste tests, music groups, and consumer health condition studies. Our committed team can also recruit those hard-to-find individuals for your low incidence studies.

AOC offers the attention to detail, the service, and the quality you expect. Our number one commitment is to complete your projects on-time and to your satisfaction.

     
   

 

 
   
 
 
 
Data Collection Services and Capabilities
  • Recruiting
  • Pre-Recruits
  • Central Location Testing
  • Auditorium Groups
  • Focus Groups
  • Taste Tests
  • Dyads and Triads
  • In Depth Interviews (IDIs)
  • Music Tests
  • Ethnographies
  • Mock Juries
  • Off-Site Testing
  • Home Use Tests/Product Placements
  • Internet/Web Based Surveys
  • CAPI
  • Data Entry/Tabulation
   
 
Interviewing Specialties by Audience
  • Affluent/Wealthy
  • Alcohol
  • Animal Owners
  • Business Professionals
  • Children/Tweens/Teens/Students
  • Parents of Infants and Toddlers
  • Do It Yourself’ers
  • Education
  • Executive/C-Level
  • Fifty+/Seniors/Elderly
  • Financial
  • Gay / Lesbian
  • Health Conscious Consumers
  • Healthcare (Consumer Health Conditions)
  • Legal/Insurance
  • Low Incidence Projects
  • Medical Professionals
  • Minority/Low incidence segments (African American, Hispanic, Asian)
  • Radio/Music Listeners
  • Sports Enthusiasts
  • Technology/High Tech
  • Tobacco
  • Travel
   
 
Our Database

Database development is a top priority. AOC launches continuous campaigns to recruit fresh respondents and expand demographics. We obtain detailed personal information so that we can recruit very specific demographics and provide qualified study participants. Our database system maximizes the probability for obtaining the best respondent mix and prohibits repeat, dishonest, and unqualified participants.

   
 
Recruiting

At AOC, we understand that quality recruiting is the backbone of a successful research study. We are committed to upholding the highest standards in research and data collection. We take pride in delivering high show rates, resulting from rigorous quality control procedures. When you put your project in our hands, you can rest assured that you’ll be speaking with respondents who are exactly on spec.

 


 
   
   
 
 
AOC Marketing Research | 10100 Park Cedar Drive, Suite 100, Charlotte, NC 28210  l  phone 704-341-0232  l  info@aocresearch.com
 
 
 

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