| Mary Jo Alexander established Alexander Interviewing Services
in the early eighties. Door-to-door interviewing and product
placements were the main source of her business. In 1986 Joyce
O’Shields joined Mary Jo and they formed Alexander and
O’Shields. Their primary function was mall intercept
interviewing.
Mary Jo retired in 1992 and Betty Collins joined Joyce O’Shields
to form Alexander, O’Shields and Collins, Inc. The name
was condensed to AOC Marketing Research. AOC grew to encompass
a variety of approaches to consumer opinion research and to
gain the reputation of being one of the top field services
in the Charlotte area.
In September 2006 Joyce passed away and Betty Collins is
now the sole owner. The corporate name has been changed to
Collins Research Associates, d/b/a AOC Marketing Research.
Betty is active and involved in the day to day operation of
the company.
Catina Melton,
Director of Operations, has been with the company since 1992. Catina’s leadership and creativity has encouraged growth
and contributed tremendously to the success of the company.
Teresa Taylor,
Senior Project Director, who started in marketing
research as a telephone recruiter in 1979, has been with AOC
since 1995. Teresa contributes a wealth of hands-on marketing
research experience.
Cathleen Christopher, Vice
President, joined us in June 2007. Along with her experience working for larger
corporations, she brings new ideas and new approaches to our
day to day business at AOC. The three work together as a team
to insure every client receives the “ULTIMATE”
in service.
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