| Frequently Asked Questions:
- What happens during a survey?
Focus Group
You participate with as few as 4 and as many as 12 people
seated around a table with a Moderator leading the discussion.
Clients view by use of a two-way mirror. Groups are usually
audio and video recorded.
One-on-Ones
You are interviewed individually by a trained, professional,
experienced interviewer.
Self-Administered
You complete your own survey with pencil and a printed questionnaire
or on a computer. You may be seated with a group or you
may be seated alone.
Taste Test
You sit with a group of 15 or 20 people and evaluate the
taste of specific products.
Music Evaluations
You sit with a group of 50 or more people and listen to
montages of music played on the radio and let us know how
much you like or dislike the songs.
Theatre Classroom Style Sessions
You sit with a group of 15 or more people and complete the
survey with a pencil and printed questionnaire or with hand-held
computers. These may be conducted at our facility or at
a hotel.
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